If you’re wondering how to get more likes on Instagram in 2025, you’re not alone. With over 2 billion monthly users and a constantly evolving algorithm, growing your Instagram engagement is more competitive than ever. But with the right strategies, you can cut through the noise and boost your content’s visibility—organically or with a little help.
Whether you’re an influencer, brand, creator, or social media manager, here are 10 proven techniques on how to increase your Instagram likes and grow your presence in 2025.
1. Post High-Quality, Scroll-Stopping Visuals
First impressions matter—especially on a visual-first platform like Instagram. Prioritize sharp, well-lit photos and creative Reels that are formatted for mobile. Use tools like CapCut, Canva, or Lightroom to edit and enhance your content professionally.
SEO Tip: Google and Instagram both prioritize engaging visual content—don’t compromise on quality.
2. Understand the 2025 Instagram Algorithm
The latest Instagram algorithm update (2025) heavily favors content that sparks engagement—likes, saves, shares, and comments. Create content that asks questions, tells stories, or encourages interaction.
Pro Tip: Use soft CTAs like “Double-tap if you agree” or “Tag someone who needs to see this.”
3. Maximize the Power of Instagram Reels
Reels remain the top driver for discovery and likes in 2025. Keep them short, dynamic, and authentic. Use trending audio and effects, but give them your unique twist to stand out in the Reels feed.
Reels can drive up to 300% more likes than static posts when done right.
4. Post at the Right Time
Knowing when to post on Instagram can significantly increase your chances of engagement. Use Instagram Insights to see when your followers are most active, or test different times to find your sweet spot.
Best engagement times in 2025? Typically between 11 AM–1 PM and 6 PM–9 PM (local time).
5. Use Trending Sounds and Effects Strategically
Leverage viral sounds and filters to align your content with Instagram trends. Even a simple idea can go viral when paired with the right audio or visual hook.
Don’t copy trends—remix them with your brand’s message to stay authentic.
6. Engage Consistently with Your Community
Engagement is a two-way street. Like and reply to comments, respond to DMs, and comment meaningfully on other accounts in your niche. This increases your profile’s visibility and builds a loyal audience that supports your content.
7. Write Captions That Inspire Action
Captions are no longer an afterthought—they’re engagement magnets. Craft thoughtful, longer-form captions that either entertain, educate, or connect emotionally. Story-driven captions tend to increase likes and saves dramatically.
Pro Tip: Use relevant keywords naturally in captions for SEO both on Instagram and Google.
8. Use Smart, Niche Hashtags
Hashtags are still essential in 2025, but it’s quality over quantity. Focus on 5–10 highly relevant hashtags that relate specifically to your post and target audience. Use tools like Hashtagify or Flick for smarter discovery.
9. Collaborate with Influencers and Creators
The Collab feature lets you share posts across two accounts—expanding your reach and doubling your likes. Partner with accounts in your niche to cross-promote and reach aligned audiences.
Influencer marketing continues to thrive on Instagram—collaborate to grow faster.
10. Use Professional Instagram Like Services (Strategically)
Sometimes, even your best content needs a boost. A platform like Likes.co offers genuine Instagram likes from real users, helping increase credibility and visibility—especially during important campaigns or launches.
When used ethically, Instagram growth services can help jumpstart momentum and attract more organic engagement.
Final Thoughts: Build for Humans, Optimize for Growth
Getting more likes on Instagram in 2025 is about more than chasing vanity metrics. It’s about building connection, sharing real value, and understanding how the platform works under the hood.
By combining high-quality content, community engagement, and smart growth tools like Likes.co, you’ll be well-positioned to grow both likes and loyal followers—naturally and sustainably.
